Erdem Moralioglu’s main focus is women’s attire yet this certainly doesn’t make him unaffected by men’s fashion.  Erdems floral frocks have been a must-have wardrobe staple this season, featuring on many fashionistas wish lists!  However as well as impeccable taste in women’s clothing the designer also has his own style perfected!   

The designer has this season kindly revealed a few style secrets to getting dressed.  The fashion fanatic is often seen sporting a both colourful and preppy look; this is possibly due to his American up bringing.  His main inspiration when styling himself is the renowned artist, David Hockney.  This particular style is chic, colourful and oozes a playful happiness.

Regarding labels the designer tends to look to the designer Dries Van Noten for menswear and Yves Saint Laurent when looking for footwear. His staple and fail safe uniform however is a pair of boat shoes that have been created by J.Crew and Sperry.

This designer doesn’t follow trends but instead wears what suits him and whatever’s clean in both cut and style.

Erdem’s new season style consists of flower embellished capes and floral patchwork silk shifts, all of which create a placidly charming and captivating look.  With fans such as Samantha Cameron and Sarah Brown, the uber stylish label is certainly becoming the British First Ladies preferred designer.

The autumn palette consists of ocher, teal, rust, and tan was, all these shades and hues are enthused into the designers’ prints and combined with a deep grey, which features on the lace pieces.  Other items in the collection included an array of leather patchwork skirts; these were teamed with a sheer floral blouse.  The most talked about pieces however were the outstanding floor-length gowns.

According to recent research, women have been revealed to be at their most beautiful at the age of 31, thus taking the lead in the beauty stakes over younger women in their early twenties.

According to studies, 31 is the pinnacle period for beauty; look to A-list stars such as Anouck Lepere and Katherine Heigl, who are both 31 and prove this theory to be extremely believable.

The online beauty brand QVC was the label behind such investigations and carried out the survey in order to coincide with its July’s Beauty Month. A total of over 2000 men and women were questioned in order to initiate such results.

Research questioned whether 31 is in fact believed to be the optimum age for beauty and revealed the following results. 70% of those questioned believed the main beauty factor is to possess confidence and those that offer such a quality appear so much more attractive than those that don’t. 67% of people questioned believed looks to be more important; another factor is style and also appears near the top of the programme with a total of 47% thinking such a quality in fact makes a big difference.

It is also telling sign that as women get older they care less about what other people think, this particular factor creates confidence. A total of 63% agree with the statement ‘with age comes beauty’, while 51% have let go of their insecurities as they got older and feel more beautiful.

So if its confidence that makes women more beautiful, then growing old no longer seems such a bad thing. Women like Jennifer Aniston, 41, Kim Cattrall, 53 and Helen Mirren, 64 prove this point; it looks like it’s not just men who get better with age.

The high fashion label Mulberry recently hosted a pool party we all would have loved to been invited to! The stylish bash took place in the city of LA and was held in order to launch the brands exciting new A/W 2010 collection.

Some of the most stylish faces in fashion appeared at the do which took place in Chateau Marmont, where arrays of cocktails were sipped around the pool. One famous face was Alexa Chung who appeared to be very tanned and took the position of the resident DJ for the evening at the uber trendy after-party, the stylish star looked exquisite in a silk crème blouse, cut-off denim shorts and of course her fail safe Kurt Geiger sandals. To finish the look off and in order to pay tribute to the host, the model sported an eye-catching new season piece from the Mulberry label, a leopard version of her eponymous sell-out bag. We are sure this piece will be the next bag on every fashionista’s ‘must-have’ list.

Alexa was joined by good friend and singer Kelly Osbourne, who wore a chic black dress ensemble and a pair of this season’s retro specs. Model and actress Kate Bosworth also attended the event and looked super stylish as always in a graphic print tee, cut off denim jeans, towering stilettos and a fashionable over the shoulder leopard print clutch. .

Other A-list celebrities that were seen included 90210’s Jessica Stroup, model and presenter Cat Deeley and Molly Sims. Apparently the party was such a hit that even guests from the Mad Men premiere across the road wanted a look in.

Well known model and presenter Alexa Chung was this week seen sporting an uber stylish and right on trend maxi-dress, abandoning her usual signature short attire.

The stylish celebrity was spotted in the fashion capital of New York wearing a black maxi-dress, the model looked so hip in this low key number that she is bound to make even the most unenthusiastic fashion follower try this floor length style for themselves.

Gone are the floral prints and floaty numbers, the black jersey maxi is having a major fashion moment right now and is the perfect look for summer regarding staying as cool as you look. Alexa also proves it’s the perfect staple for your city wardrobe.

In order to add a little extra to this chic look why not add a skinny leather belt to the ensemble or alternatively, steal Alexas’ style and team with a coloured or patterned ribbon for a more individual twist. Most department stores will sell a selection in their fabric sections Head to VV Rouleaux or John Lewis to buy a length yourself.

Think leather accessories when working this trend as this will add that polished edge to the ensemble. If you can fit all your daily items into an uber cute across the body bag, vintage styles look great with this trend.

Patent leather sandals look great with the maxi dress but if you want to take this look into the evening, then add a pair of higher heels in a similar style.

Finish the look with some statement jewellery, both silver and gold work well and should be layered over one another in order to create that summer edge.

The season has revealed denim to be many Designers’ favourite fabrics for 2010. Denim flooded the menswear catwalks for spring, with designers such as D&G and Lanvin revealing an array of garments created in the on trend fabric. The new way to sport denim this season is certainly from top to toe and Doubling up the Denim is a must.

This once notorious and diverse trend has done a complete U-turn in the fashion world and is now one of the most wearable looks for this season, for both male and female. Marios Schwab is one such fashionable designer who revealed himself to be a big fan of the trend, and was recently took at the London Fashion Week show wearing a combination of dark blue skinny jeans teamed with an uber cool open faded denim shirt.

With traditional ‘workwear’ roots, this trend is extremely easy to pull off, especially if you base the look on a great pair of jeans. One such pair of statement jeans that has stood out on the catwalks this season is the studded Ricky jeans by True Religion and the ripped jeans from Acne. In regards to the coolest skinnies, opt for a pair from the label Nudie Jeans. Team any one of these uber cool pieces with a thin denim shirt. There are no rules with this trend so mixing and matching is a must.

Look to the D&G spring/summer show for ideas on how to wear the look, where distressed and dusty denim jeans and shirts were awash on the runway.

One-shouldered dresses are taking both the red carpets and the catwalks by storm this season, with an array in various colours being showcased. A one shouldered piece is a perfect summer getup and is great for evenings; the stylish A-list seem to be opting for a variety of asymmetric styles this season.

The red carpet revealed an assortment of looks including Zoe Saldana’s gorgeous Calvin Klein number, which was a simple and light like take on the trend. Elle went for a super sultry leather version and Kristen worked a glamorous and ruffled look, sporting a dress created by the fashion house Marchesa, this particular style will flatter a variety of figures and works for pretty much everyone.

To take on this season’s top trend, look to Lanvin for a few style notes, the cinched in waists, satin fabrics and layering are perfect for summer parties and weddings. However if you would prefer to tone down the look and work a more low key option, take some inspiration from the supermodel Kate Moss and invest in a minimalist, timeless style for autumn. Finish the look with a statement pair of new season pointed stilettos.

With 34 years of notable experience designing menswear, the fashion house Paul Smith certainly understands the fashion needs of men, this designer has the skill to foresee up and coming trends by broadcasting an authentic sense of both wit and mischief into his collaborations, this style is then teamed with the renowned traditional and the classic style the brand echoes. Both Paul Smith’s garments and accessories are extremely unique in look and his trademark patterns and imagery add a fanciful edge to many of the pieces in the line, such as the renowned ties, cufflinks and wallets.

The new collection for the spring and summer 2010 season will certainly have Paul Smith fans excited, the 2010 pieces are extremely elegant in style and offer a series of contemporary tailored cuts complete with that trademark quintessential British edge, which the designer is infamous for.

The original classic menswear and sportswear attire has been reinvented in order to create a subtle and fresh look. This seasons’ collaborations feature two predominant tailoring silhouettes; the slim shape and classic shape, both work a smaller shoulder and are shorter in length than the previous pieces in the past seasons. Jackets appear straighter and more masculine in appearance; there are lees of the slim waisted styles that have dominated menswear fashion in the past.

The colour palette offers shades of navy, black and grey marl and is all in all very subdued; however these shades are contrasted with shots of vivid blue, red and green.

From beautifully crafted yet oddly surreal ribcage necklaces to pyramid knuckle dusters, the new jewellery line from Lillian Crowe is on every fashionistas must-have list. These pieces can easily be mistaken for vintage and offer just that little more than a standard ring or neck piece, for example the ribcage piece also has a matching spine necklace that fits inside of it.

All of the exquisite pieces in the collection are assembled in New York City from reclaimed materials that have been resourced from various jewellery production factories; however the cast items use new metals in order to insure the highest level quality casting.

There are three existing collections in the current range, which include a range of intricate designs such as the 3 finger pyramid ring, five styles of heart necklace, a sphere locket, a peephole locket, 2 styles of ribcage necklace, a silhouette necklace, a cube necklace, a triangle style piece, a large pyramid necklace, 2 sets of spearhead ring styles and a spine necklace. The three collections are entitled ‘The Silk Road’, ‘Anatomica’ and ‘100% Reclaimed’ and are all available to purchase online.

When ordering an item as a gift, as a special touch the piece will be wrapped for you and all gifts come with a 2″ x 2″ card that is able to house a short personalized message inside.

If you happen to be in New York City in the near future, make sure you check out her unique line at the Brooklyn Flea Market.

Edward Bess is the cult new make-up line that has come in direct from New York to the U.K. The make-up connoisseur first revealed the exciting and innovative new collection back in 2006 and Edward Bess has been solely specialised to Bergdorf Goodman in NYC ever since, that is until now of course!

The range is now available in the U.K and is crammed with impressive formulas and skin perfect shades that flatter every skin tone and all of this is encased in a sleek and sophisticated packaging that will be an asset to any girl’s make-up bag or dressing table.

However with news travelling extremely fast regarding the introduction of the Edward Bess line to the U.K, you better be quick if you want to get your hands on any one of the products in the make-up collection.

It has in fact been reported that all the products have almost sold out and that is only a few days after launch, however fear not if you don’t make it this time as more deliveries are said to be on the way!

Key and favourite products include the fabulous Lip Wardrobe, the Compact Rouge and the Ultra Slick Lipstick and of course the easy to use All Over Seduction piece.

This Edward Bess make-up line is said to be just as big here as it is in the United States! The Ultra slick lipstick is a firm favourite and is priced at a total of £24; this is certainly the product that got Edward Bess noticed.

Everyone has that one ‘can’t live without’ beauty secret, whether it’s a fail safe fragrance or a skincare tip passed down from a mother or grandmother. Wouldn’t it be great if the A-list suddenly decided to reveal one of these beauty secrets, well good news, both the chef Nigella Lawson and model Sophie Dahl have let their top tips out of the bag!

One such beauty tip comes in the shape of the covert facialist and eyebrow pro Vaishaly Patel. This complexion expert has recently introduced her exciting new skincare line to Beyond Beauty. The skincare specialist currently offers her services in the comfort of a chic Paddington Street salon; this is where she shares her beauty tips and knowledge to a growing band of fans.

It has been suggested that 99% of women are in fact using the incorrect products and skincare regimes for their complexion, believing that top priced cream’s must be more effective. Vaishaly however believes there is so much more to skincare than just the price tag.

The Vaishaly range focuses on two essential main beliefs of skincare; these are simple cleansing and nourishing. The skin connoisseur also takes a holistic approach to skincare and each product has been created using organic ingredients when achievable. Her skincare range is based on both skin friendly ingredients and an exquisite facial massage procedure. Ingredients featured in the range include skin-strengthening macadamia nut oil and anti-ageing Rosa Damascena oil

The unique facial massage technique aids to improve and increase the effectiveness of the products by motivating circulation and heartening lymphatic drainage.

Products in the range include a Cleansing Balm, which is priced at £59, a Facial Wash which can be purchased for £35, a Day Moisturiser SPF15 at £45, which is available in two versions in order to suit various skin-types and the Night Cream at a total of £55