According to studies, 31 is the pinnacle period for beauty; look to A-list stars such as Anouck Lepere and Katherine Heigl, who are both 31 and prove this theory to be extremely believable.

The online beauty brand QVC was the label behind such investigations and carried out the survey in order to coincide with its July’s Beauty Month. A total of over 2000 men and women were questioned in order to initiate such results.

Research questioned whether 31 is in fact believed to be the optimum age for beauty and revealed the following results. 70% of those questioned believed the main beauty factor is to possess confidence and those that offer such a quality appear so much more attractive than those that don’t. 67% of people questioned believed looks to be more important; another factor is style and also appears near the top of the programme with a total of 47% thinking such a quality in fact makes a big difference.

It is also telling sign that as women get older they care less about what other people think, this particular factor creates confidence. A total of 63% agree with the statement ‘with age comes beauty’, while 51% have let go of their insecurities as they got older and feel more beautiful.

So if its confidence that makes women more beautiful, then growing old no longer seems such a bad thing. Women like Jennifer Aniston, 41, Kim Cattrall, 53 and Helen Mirren, 64 prove this point; it looks like it’s not just men who get better with age.