When selecting a foundation you should consider a few important factors, these include texture, finish, coverage and most importantly the correct shade for your skin tone.
It can often be quite difficult to choose the exact match to your skin tone as everyone is different; some beauty brands however have now answered this quandary by employing a team of specialists to act as ‘Foundation Matchmakers.’ This new line-up of beauty professionals will quickly help you choose a foundation that is the perfect shade for your skin and in turn this will help you create a complexion that appears both flawless and natural.
If you don’t have the help of a professional make-up artist then here are a few rules to consider when choosing a foundation. First of all you should think about the level of coverage you wish to achieve, for example if you require a more natural look, opt for a sheer or subtle shade. If you desire to hide unsightly blemishes then a medium to full coverage foundation will aid in both concealing blemishes whilst evening out skin tone.
When applying the product you should dot the formula on the cheeks, forehead, tip of the nose and the chin then blend towards the ears, this method of application will result in a natural style.
The next step to consider is texture, there are an array of foundations on the market from extremely creamy and moisture rich formulas to more powdery and matte textures. Thicker formulations can sometimes appear too heavy and in turn will create the appearance of an older looking skin; a lighter more sheer texture will create a more natural look that will work for everyday wear.
The final stage is the finish and this involves considering how your makeup will develop throughout the day. There are four main finishes to consider, these include matte, semi-matte, dewy or a delicate glow for an understated look. Each skin type is different and each person will require a different formula but finding the perfect match will save both money and time in the future, resulting in the illusion of a clear and healthy complexion.