We all know that every girl and boy desires the perfect pair of jeans, a fail safe style that just goes with everything! Top denim brand Levi’s has set out to create just that pair in order to make such a search just a little easier for all you fashionista’s. The brand has only recently launched their latest denim line, which has been given the name Curve ID. The concept behind the all-new collection is said to consist of three different fits and styles, these include Slight, Semi and Bold. Each new fit boasts to have been designed around the shape of a women’s body rather than around the size of a women’s body. This in turn means that whatever your scope there will almost certainly be a pair that works for you. In order to help customers find the perfect fit, Levi’s stores nationwide will be armed with ‘Curve Consultants’ who promise to help you find your ideal style.

In order to celebrate the new line the denim brand hosted a pretty impressive party, which took place at Studio Valbonne in the fashion capital of London. Alexa Chung, Pixie Geldof and Florence Welch were just some of the famous and extremely fashionable faces to show up at the bash and each celebrity of course topped the best dressed list.

Model and presenter Alexa Chung oozed complete style in a leather skirt and oversized slouchy jumper, whilst one of this season’s favourite singers Florence opted for a cutesy vintage dress, which she teamed with a statement waistcoat, the look was completed with a quirky trilby. The model Pixie Geldof echoed a certain rock chick edge and worked an Eminem T-shirt thrown over some statement black skinny jeans.

This season everyone seems to have adopted a denim playsuit and the good news is they are even easier to wear than jeans. The all in one playsuit means you don’t have to spend hours searching for the perfect top to go with your outfit. Accessorise the look with a cute three quarter length, a skinny belt, shades and shoes. The playsuit is suitable for both day and night, simply dress it up with statement heels for an evening event or alternatively team with cutesy trainers or sandals for a more laid back and casual style.

The denim playsuit certainly hits this seasons’ denim trend on the head and there is one to suit every shape and style. This style can even be taken into the autumn winter season as they can be layered over tees and long sleeved tops as the weather gets a little cooler.

Celebrities that have recently been spotted sporting the short and sweet trend include the likes of Una Healy, Naomi Watts, Nicky Hilton and Diana Vickers. Una worked a faded denim number and teamed it with a belt, scarf and metallic heels in order to give her playsuit an edge of elegance. Naomi went for the laid-back surfer girl look and teamed her playsuit with flip-flops, statement shades and a cutesy ribbon belt. Miss Hilton worked total LA style and kept it simple apart from a pair of oversized shades. Diana Vickers opted for a pastel coloured jacket and a statement clutch in order to break the denim look up.

The highstreet have a number of styles available that are sure to suit all, from halter neck patterned denim ensembles to tie dye pieces.

There is a new host of fashionista’s doing the rounds and this girl is most comfortable when sporting a pair of skin-tight drainpipes or alternatively boyfriend slouch jeans, sneakers, boyfriend shirts and blazers. This style however certainly isn’t un-glam and it’s definitely still sexy, it’s just not overly girly. This all-new look simple takes all the best bits of a man’s wardrobe and makes them individual by adding a little edge and a certain element of attitude.

Celebrity A-lister’s sporting the trend includes the likes of Alison Mosshart, the kill’s singer. This queen of the he-she trend is currently touring with Jack White as part of The Dead Weather. This singing sensation always appears gorgeous yet doesn’t seen to know it, which makes her all the more attractive. She is so appealing as she always looks effortless, her trademark look includes skinny black jeans, flat distressed leather boots, a tee and oversized shirt or blazer. Layering up a few trinkets and throwing on several bracelets finish her look.

Other A-list celebs that have been seen sporting a similar style include the Twilight star Kristen Stewart, when she’s not on the red carpet she opts for off-duty denim, a checked shirt, flip-flops and a beanie.

There is always a time for a high glamour but the all new he-she style has the off duty look down to a tee and is the perfect daytime attire, that is both casual and comfortable yet still on trend and in style for this season!

The season has revealed denim to be many Designers’ favourite fabrics for 2010. Denim flooded the menswear catwalks for spring, with designers such as D&G and Lanvin revealing an array of garments created in the on trend fabric. The new way to sport denim this season is certainly from top to toe and Doubling up the Denim is a must.

This once notorious and diverse trend has done a complete U-turn in the fashion world and is now one of the most wearable looks for this season, for both male and female. Marios Schwab is one such fashionable designer who revealed himself to be a big fan of the trend, and was recently took at the London Fashion Week show wearing a combination of dark blue skinny jeans teamed with an uber cool open faded denim shirt.

With traditional ‘workwear’ roots, this trend is extremely easy to pull off, especially if you base the look on a great pair of jeans. One such pair of statement jeans that has stood out on the catwalks this season is the studded Ricky jeans by True Religion and the ripped jeans from Acne. In regards to the coolest skinnies, opt for a pair from the label Nudie Jeans. Team any one of these uber cool pieces with a thin denim shirt. There are no rules with this trend so mixing and matching is a must.

Look to the D&G spring/summer show for ideas on how to wear the look, where distressed and dusty denim jeans and shirts were awash on the runway.

The Americana look is certainly right on trend for this season; everything from casual yet luxury sports wear to a down-home style has been seen adorning models on catwalks left, right and centre. Think Jessica Simpson in Daisy Duke-esque hot pants; denim is certainly the staple item to hitting this style on the head.

Firstly you should invest in a killer pair of jeans, look to brands such as Hudson, Current/Elliott and Citizens of Humanity. Once you have your perfect pair of jeans, toy with other items such as a denim shirt or a button down denim skirt, Stella McCartney showcased many of these on her recent catwalks.

Teaming denim with denim is still a hot look this year, but if you are a true denim virgin, then go easy at first and introduce just a few items to your wardrobe. A slim build checked shirt is a good start and looks great worn over a chancey bra, team with a little fringe or suede detailing then add kitten heels to finish the look. High top sneakers will add a retro edge to the ensemble and work well with cut off denim shorts.

To steal this style, try to imitate the Ralph Lauren preppy look circa 1992. Add a touch of cowgirl and look to Christopher Kane’s Gingham. The Americana look is a casual, practical and easy to wear style that is perfect for the summer season.

Fashion label Marni and denim gods Current and Elliot have recently joined teams in order to create an exciting collection for the autumn/winter season, boasting each piece to be the perfect fit.

The creatiors will be introducing this collection to both of their respective headquarters in the fashion capital Milan and also Los Angeles. The new collaborations will be a mixture of both Marni’s signature style in terms of bold graphic prints and in keeping colour with that of Current/Elliot’s Americana inspiration and heritage approach to denim. The end products are said to result in an “authentic and whimsical combination” of individual and uniquely designed pieces, these items certainly won’t resemble anything seen before and boast to be an extremely different take on fashion for this season.

The much-loved Marni label is owned by the Consuelo Castiglioni’s family and has had a firm following of fans since the labels appearance in 1994, the brand offers a diverse and flirty-fun take on extravagant wear. Fashion label Current/Elliot only came about two years ago, yet they have already had a big impact on the fashion world especially regarding designer denim. Their signature style offers pieces of a classic fit with a vintage twist, all in all boasting to create the perfect silhouette.

The Current/Elliott and Marni collaborations are set to go on sale very shortly and will be housed at all Marni stores as well as a selected number multi-brand retailers and department stores featured in various locations all over the world.

Denim has certainly been a big hit this season and it looks set to stay that way. The catwalks have showcased us an array of jean ensembles in the shape of hats, bags, shoes, jackets, blazers and so much more. It comes as no surprise that big name brand ‘Net-A-Porter’ has decided to take this trend one step further and open up a brand new denim boutique.

This exciting new addition to the online store is a complete dedication to fashions must-have and of the moment fabric and will be unveiled later this week. Net-A-Porter will be showcasing an assortment of high-fashion brands including the likes of Victoria Beckham Jeans and also a range from the Superfine label.

As well as housing an array of designer jeans, the denim boutique will also stock an assortment of shirts, jackets and accessories. If you think you’re already going to have difficulty deciding on what to purchase, fear not, Net-A-Porter also boast to house a team of specialists in order to help you decide. The ‘Jean Team’ will be available at customers’ requests and will certainly aid those visiting the store to find their exact fit.

The new denim boutique will be launching in the very near future, on the 28th of this month. This exciting addition to the prestigious online store is set to follow in the footsteps of the other already successful boutiques offered by the brand. These include loungewear, essentials, vacation wear, work wear and wedding attire.

This season sees well-known department store ‘Harrods’ receive a new line of denim brand into their designer section. This new brand is the brain child of the former model Alexandra Classen. The half Mexican, half Swiss model turned designer has succumbed to her jeans fetish and launched the unique new line.

The new creations not only appear flattering but they are also extremely easy to wear. These jeans boast to take those in them from day-to-night in style; the new denim range can be dressed up with heels and a smart blazer or kept casual and care free with sneakers and a tee.

No expenses have been spared when producing the new statement denim line and each pair boasts only the finest Italian workmanship.

The former model hopes to both reinvent and modernise the wardrobes of jean fans everywhere, she has therefore aptly named each pair after various renowned models, for example ‘hot-to-trot boot-cut Karolina’ and ‘skinny jean Daria’.

The twenty four hour jeans will be available in September and promise to suit every occasion…whether that is a business lunch, a shopping trip with friends or cocktails with the girls. These jeans can be transformed by the simple addition of a smart tailored jacket and heels, statement jewellery, cute pumps or a rock tee.

The new collections entitled ‘Girls Must Have’ jeans are perfect for those addicted to denim and tick all the right boxes in both style and comfort. There is an array of different washes available in order to meet a variety of needs, each pair boasting to create the perfect silhouette.

You can guarantee that most wardrobes house at least one piece of denim if not several pieces and if this season’s double up trend is to continue taking the fashion front by storm, there are surely only more purchases to be made.

Jeans have been a staple style for longer than most people care to remember and they echo a look that is uncomplicated, seductive and powerful.

The magical thing about denim is it can be dressed up or down; it can be worn with heels and an evening top or simply teamed with trainers and a tee.   Denim is certainly the most practical and versatile of fabrics and is readily available in an array of styles, from faded and distressed to cleanly cut and deep indigo.

This trend represents your childhood years but at the same time congers up a seductive and rebellious image and of course it’s extremely American.

Louis Vuitton, Dolce & Gabbana, Chloe, Ashish, Marc Jacobs, Jean Paul Gaultier, Balmain, Stella McCartney and Balmain are all work the denim look to the max with models sashaying down the runways in array of doubled up denim ensembles.

Both Dolce & Gabbana and Herve Leger showcased the denim jacket with the denim jeans thing whilst Stella McCartney went for a simple cut classic style.  Louis Vuitton worked a fun and playful look with statement hair and pom pom style accessories

Denim has always been and seems set to stay firmly at the forefront of fashion, the only features altering being the shade and styles.  Skinny white drainpipes may be in one minute and the next, over the top statement high-waisted flares.

The Americana trend is a laid back look with a little splash of glamour, whether this is wearing an old school style jumper, frayed denim jeans and fringed suede heels or a basic tee, cut off denim shorts and this seasons must-have wedged heels.

The key detail to work when styling towards the Americana look is fringing detail.  Bags, shoes, tees and belts are all working this element into their attire. 

Another must have investment is a killer pair of suede heels, work either fringed stilettos, lace up Cuban heels or statement ankle tie wedged shoes.

Finish the outfit with this seasons ‘it’ bag, the bum bag and again its vital that this has fringed detailing. 

Turquoise, chocolate leather, silver and brass should work there way into anything from jeans, shoes, bags, bracelets, statement neckpieces and chunky cuffs.

Take inspiration from the spring and summer 2010 catwalks and mix and match designer with highstreet.  Department stores are great places to pick up mid range jewellery and statement bags.  Mid brown antique leather style bags add an instant vintage edge to a doubled up denim ensemble and also go perfectly well with summer floral prints for a more flirty approach to this seasons Americana trend. 

Moccasin flats are a great option for day attire and those seen on the catwalk and on the highstreet all have added fringe detail as well as stud embellishments.  This trend certainly needs a pair of statement shoes, as it will finish the outfit off perfectly.