The fashion world is going crazy with the exciting news that the high street giant, H&M are to collaborate with the designer brand Lanvin for its next in store collection. The rumours of such collaboration have been flying around for sometime now but they have officially now been confirmed true and that the women’s and men’s collections will be in stores from November.

We all can’t wait to see how Lanvin’s luxury creations will interpret onto the high street; we only have a few months to wait however.

Lanvin’s artistic director, the infamous Alber Elbaz has reportedly stated that in the past he would never have dreamed of creating a mass-market collection, but the idea of H&M going luxury rather than Lanvin going public is what finally intrigued him to do so.

This has been an outstanding implementation, which shows how two companies at opposite ends of the spectrum can work really well together. This work relationship is said to be so strong due to the fact both names share the same philosophy of transporting both joy and beauty to men and women around the world.

The collections will initially be revealed on 2nd of November and then appear in stores on 23rd of November. You better get this date noted down in your diaries promptly as we can only imagine customers will be queuing from the early hours!