Tag Archives: ethical

May6

Ethical fashion will no longer be a trend that breaks the bank.

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Ethical fashion will no longer be a trend that breaks the bank.

Harold Tillman has just recently introduced a campaign to aid ethical fashion brands meaning the price tags on such garments will no longer be so hefty. We all know even the extremely astute fashion followers would be willing to buy into the world of ethical fashion if it just wasn’t so expensive. The higher price tags attached to environmentally friendly garments certainly means not everyone can afford to support the ethical brands despite wanting to. It is so much easier and pocket friendly to dash into a high .street store and pick up essentials, some of us don’t even think twice about it.

Harold Tillman is currently the head of the British Fashion Council and believes such a campaign will help both the brands and the ethical cause. He wishes to source labels that possess a more thoughtful approach to the world of fashion and because of this believes these particularly ethical friendly brands shouldn’t have to pay so much tax. The head believes that by working with such a cause will in turn persuade other brands to work in conjunction with the ethical cause and think about producing a series of environmentally friendly garments.

His theory on giving ethical label tax breaks is sourced from the fact the government currently allow UK citizens to pay less tax on both many sustainable products and energy efficient and environmental friendly vehicles. Other famous fashion faces that are already on Harold Tillmans side include the London Collage of fashion’s Centre for Sustainable Fashion, the infamous Vivienne Westwood, and High street brand Monsoon. Each of these designers will be showing their support by sign up to such a great cause.

Mar31

Stella McCartney raises awareness for her environmental campaign ‘Meat Free Monday’.

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Stella McCartney raises awareness for her environmental campaign ‘Meat Free Monday’.

Prestigious fashion designer, Stella McCartney has recently released the second installment of her exclusive GapKids range.  The new line features two one-off tees that will only be availaible to purchase from a few chosen London stores, the new garments have been created in order to raise awareness for the designers environmental campaign, ‘Meat Free Monday’.  The campaign aims to make the public aware of the effects of meat consumption and production regarding the climate-change and how the meat industry is in fact harming the planet’s resources.

The T-shirt creations consist of both a girl and a boy design complete with a superhero illustration and the designers famous Intarsia leopard.  Created using only organic cotton and animal friendly fabrics, Stella McCartney sticks to her strict vegetarian rules.

The First set of kids designs created for the Gap brand were extremely popular and an instant sell-out, we’re sure the second set of younger suited garments  will be as equally in demand.  The designer has said she really enjoys creating collaborations for the label and regards it as a great way for parents to participate in the Stella McCartney clothing brand, as each of the pieces are extremely resonably priced.  The kids range, like the designers entire line, has only ethical concepts in mind.  Being a strict vegetarian the designer refuses to create any of her line using leather, fur or any fabric that causes harm to animals.  These are clothes that have been designed to be worn and not shown off.

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Mar31

An ethical take on fashion from highstreet giants H&M.

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An ethical take on fashion from highstreet giants H&M.

With spring just around the corner it’s time to start thinking about investing in this season’s key pieces, despite the weather throwing snow, sun and showers at us.  This season’s spring/summer shows revealed an array of pretty linens, cutesy shorts, the much-loved gladiator sandals and a collection of subtle floral print pieces.

H&M the high street giant have decided to go against the weather and launch a fresh new summer inspired line, even if the sun isn’t out the assortment of garments featured in the line are guaranteed to brighten up even the dullest of days.

The Garden Collection is now available and even more tempting when each piece is extremely purse friendly.  Pretty styles bandeau dresses adorned with ruffle details are a steal at just £29.99 whilst summer shorts and fabulously flowing frocks can be picked up for under £20.  These pieces are both perfect for the spring and summer months as well as ideal staples for any summer holidays planned.

As well as offering perfect spring and summer staples the line also portrays a concept of worthy ethics.  As well as offering an extremely stylish range, each item has been created with environmental credentials in mind.  All of the fabrics and materials used to create the capsule collection are in fact animal friendly in that they are either created in organic or recycled fabrics such as linen, renewable tencel, cotton, textile waste or even recycled polyester derived from PET-containers.

Mar26

An ethical scent from DKNY.

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An ethical scent from DKNY.

Pure DKNY

Designer fashion house DKNY has launched a sweet new scent that not only smells divine but also has been created in aid of a fantastic cause  If you are looking for an untainted perfume then DKNY is certainly a fragrance you should try, the ingredients that make up the up this scent are in fact sourced all the way from Africa. 

The new fragrance combines hints of African vanilla with a definite note of goodwill.  This good will comes in the shape of a few small steps that will in turn make a difference by supporting a range of local communities.

The fresh new fragrance for women is based around a ‘drop of vanilla in water’ accord and this particular element is taken from a woman’s agriculture project based in Uganda.  The majority of these farmers are women and these farmers are currently being backed by the humanitarian organisation CARE.  DKNY have decided to collaborate with this worthy cause in order to create Village Savings and Loan Associations that will enable these working women to take out loans in order to fund and back a variety of schemes including health care, business ventures and education.

Other sweet smelling ingredients that make up the floral fragrance include notes of lotus, rose, freesia, orchid, white amber, sandalwood, dew-drop petal accord and transparent jasmine.  The acidic floral notes prevent the hints of vanilla from appearing too overpowering and the white amber and sandalwood elements give it a more mature musky edge

The concept behind the labels new fragrance is a simple no-fuss one and appears more grown-up than the brands previous scents.  

The fragrance is available in a tear shaped bottle and can be purchased from all stockists of Donna Karen New York and can be obtained in three different sizes, these include 30ml at £32, 50ml at £44 and 100ml priced at £60.