With 34 years of notable experience designing menswear, the fashion house Paul Smith certainly understands the fashion needs of men, this designer has the skill to foresee up and coming trends by broadcasting an authentic sense of both wit and mischief into his collaborations, this style is then teamed with the renowned traditional and the classic style the brand echoes. Both Paul Smith’s garments and accessories are extremely unique in look and his trademark patterns and imagery add a fanciful edge to many of the pieces in the line, such as the renowned ties, cufflinks and wallets.

The new collection for the spring and summer 2010 season will certainly have Paul Smith fans excited, the 2010 pieces are extremely elegant in style and offer a series of contemporary tailored cuts complete with that trademark quintessential British edge, which the designer is infamous for.

The original classic menswear and sportswear attire has been reinvented in order to create a subtle and fresh look. This seasons’ collaborations feature two predominant tailoring silhouettes; the slim shape and classic shape, both work a smaller shoulder and are shorter in length than the previous pieces in the past seasons. Jackets appear straighter and more masculine in appearance; there are lees of the slim waisted styles that have dominated menswear fashion in the past.

The colour palette offers shades of navy, black and grey marl and is all in all very subdued; however these shades are contrasted with shots of vivid blue, red and green.