We all know that every girl and boy desires the perfect pair of jeans, a fail safe style that just goes with everything! Top denim brand Levi’s has set out to create just that pair in order to make such a search just a little easier for all you fashionista’s. The brand has only recently launched their latest denim line, which has been given the name Curve ID. The concept behind the all-new collection is said to consist of three different fits and styles, these include Slight, Semi and Bold. Each new fit boasts to have been designed around the shape of a women’s body rather than around the size of a women’s body. This in turn means that whatever your scope there will almost certainly be a pair that works for you. In order to help customers find the perfect fit, Levi’s stores nationwide will be armed with ‘Curve Consultants’ who promise to help you find your ideal style.

In order to celebrate the new line the denim brand hosted a pretty impressive party, which took place at Studio Valbonne in the fashion capital of London. Alexa Chung, Pixie Geldof and Florence Welch were just some of the famous and extremely fashionable faces to show up at the bash and each celebrity of course topped the best dressed list.

Model and presenter Alexa Chung oozed complete style in a leather skirt and oversized slouchy jumper, whilst one of this season’s favourite singers Florence opted for a cutesy vintage dress, which she teamed with a statement waistcoat, the look was completed with a quirky trilby. The model Pixie Geldof echoed a certain rock chick edge and worked an Eminem T-shirt thrown over some statement black skinny jeans.