Every now and then an existing brand introduces a new collection that creates a bit of a stir, one that we all want to shout about!  One such label this season goes under the name of Superdry.  The of the moment brand initially launched their line back in 2003, the inspiration for the label was taken from a previous trip to the exciting city of Tokyo.  The brands creator, Julian Dunkerton began selling a few individual items on a market street stall in Cheltenham, teaming up with James Holden who is the founder of the renowned skater label Bench.

In just a period of seven years, the label has grown phenomenally and is now a firm favourite of many celebs.  This is pretty impressive since Superdry started their career with a total of only three t-shirts and has now gained cult status!  The range now boasts to release a total of three thousand pieces a year.

The label is now globally recognised and pieces in the collection have recently been seen adorning the likes of the singer Pixie Lott, the actress Kate Winslet, the footballer David Beckham, the chef Jamie Oliver, the actor Leonardo Dicaprio and the suprmodel Helena Chritensen.

Current favourites in the collection include chunky belted cardigans, quilted winter boots, vintage thrift pieces, the statement infamous Superdry logo tee, the standard checked boyfriend shirt and of course the denim, available as both hotpants and distressed jeans.  One of the must have pieces for next season is the jacket, which comes in the shape of a cool leather belted biker style that will most certainly be on every fashionista Christmas wish list!