Every now and then an existing brand introduces a new collection that creates a bit of a stir, one that we all want to shout about!  One such label this season goes under the name of Superdry.  The of the moment brand initially launched their line back in 2003, the inspiration for the label was taken from a previous trip to the exciting city of Tokyo.  The brands creator, Julian Dunkerton began selling a few individual items on a market street stall in Cheltenham, teaming up with James Holden who is the founder of the renowned skater label Bench.

In just a period of seven years, the label has grown phenomenally and is now a firm favourite of many celebs.  This is pretty impressive since Superdry started their career with a total of only three t-shirts and has now gained cult status!  The range now boasts to release a total of three thousand pieces a year.

The label is now globally recognised and pieces in the collection have recently been seen adorning the likes of the singer Pixie Lott, the actress Kate Winslet, the footballer David Beckham, the chef Jamie Oliver, the actor Leonardo Dicaprio and the suprmodel Helena Chritensen.

Current favourites in the collection include chunky belted cardigans, quilted winter boots, vintage thrift pieces, the statement infamous Superdry logo tee, the standard checked boyfriend shirt and of course the denim, available as both hotpants and distressed jeans.  One of the must have pieces for next season is the jacket, which comes in the shape of a cool leather belted biker style that will most certainly be on every fashionista Christmas wish list!

First it was the boyfriend shirts, then came dad’s Barbour jacket, quickly followed by granddad’s cardigan, it now seems Grandma’s wardrobe is on the cards!

Top designers such as Marc Jacobs, Marni, Prada, Daks and Louis Vuitton have this season all taken a little inspiration from Granny’s Wardrobe.  The prestigious designers have showcased a series mid-calf skirts, bobbled jumpers, matchy matchy accessories and heaven forbid, sensible shoes!

Granny Chic is officially in for Autumn and Winter 2010, whether you are a kooky and retro granny like the super-stylish New Yorker and octogenarian Iris Apfel or alternatively an uber chic and sophisticated grandma, such as Coco Chanel.

The modern take on grandma attire is certainly hitting the running hard for both this and next season; just make sure you steer well clear from the purple rinses however!

The catwalk was awash with four predominant styles, these included the Glam Granny look, the Posh Granny, the Mad Granny and then of course the Super Granny.

The Glam Granny works full skirts and nipped in waists, these were teamed with uber sleek gloves, petite stilettos and feminine handbags.  The look was finished with a stylish diamond embellished broach and was seen on the catwalks of Louis Vuitton.

Posh Granny takes inspiration from riding, walks in the countryside and sports cable knits, tweed like pieces and a pair of brogues.  Look to Daks for ideas on how to wear this trend.

Mad Granny can also be described as the most outrageous of all the Granny-esque looks.  Think Lady Gaga mixed with Iris Apfel and don’t forget the kooky glasses.

Super Granny is the ultimate in grannyness and works an almost Miss Marple like style, with mid-calf length swinging skirts, buttoned up cardies and knee high knitted socks.

The high fashion label Mulberry recently hosted a pool party we all would have loved to been invited to! The stylish bash took place in the city of LA and was held in order to launch the brands exciting new A/W 2010 collection.

Some of the most stylish faces in fashion appeared at the do which took place in Chateau Marmont, where arrays of cocktails were sipped around the pool. One famous face was Alexa Chung who appeared to be very tanned and took the position of the resident DJ for the evening at the uber trendy after-party, the stylish star looked exquisite in a silk crème blouse, cut-off denim shorts and of course her fail safe Kurt Geiger sandals. To finish the look off and in order to pay tribute to the host, the model sported an eye-catching new season piece from the Mulberry label, a leopard version of her eponymous sell-out bag. We are sure this piece will be the next bag on every fashionista’s ‘must-have’ list.

Alexa was joined by good friend and singer Kelly Osbourne, who wore a chic black dress ensemble and a pair of this season’s retro specs. Model and actress Kate Bosworth also attended the event and looked super stylish as always in a graphic print tee, cut off denim jeans, towering stilettos and a fashionable over the shoulder leopard print clutch. .

Other A-list celebrities that were seen included 90210’s Jessica Stroup, model and presenter Cat Deeley and Molly Sims. Apparently the party was such a hit that even guests from the Mad Men premiere across the road wanted a look in.